Technology Trends to Watch for in 2024

We live in an era built upon technology trends. Research confirms the urgency of innovating to maintain competitiveness, new discoveries are made all the time, and tools are sequentially launched in the market.

Heading into 2024, the scenario remains the same. The year will continue to focus on Digital Transformation, with organizations needing to adapt and implement new technologies within their own internal operations.

In this article, we showcase the main technological trends for companies to keep an eye on in 2024, as well as explain the importance of investing in them. Check it out.

Investing in technology trends is important because it ensures that a company’s technological foundation remains up-to-date and capable of delivering its maximum potential and performance, much like a well-maintained hardware system with regularly updated software and programs.

Just as a machine needs continuous updates to operate at its peak, a company requires the same kind of stimulus through the implementation of new technologies.

By investing in technology trends, a company can keep its technological infrastructure running smoothly and ensure that its operations are up-to-date to keep pace with the movement.

Leaders may cling to a traditional culture due to the often high costs associated with new technologies. However, if they cannot implement all trends simultaneously, there’s nothing stopping them from gradually starting and modernizing their infrastructure with technologies that make the most sense at the time.

There are 11 technological trends that we consider important and recommend that companies keep an eye on in 2024. They are:

  1. Smart Applications

Smart applications represent a category of software enriched with Artificial Intelligence (AI) and rooted in transactional data and external sources. These applications learn from interactions and can enhance autonomous responses, potentially revolutionizing the experience for customers, users, architects, and developers.

According to Gartner, by 2026, 30% of new applications are expected to incorporate AI to drive adaptive and personalized user interfaces.

  1. Digital Integrations and APIs

Digital integrations represent the harmonious interaction between different business applications, such as platforms, applications, and systems.

APIs, or Application Programming Interfaces, facilitate digital integration, allowing companies to:

  • Better utilize developers’ working hours.
  • Streamline the delivery of solutions and functionalities.
  • Reduce operational costs.
  • Enhance the performance of their applications.
  • Among other advantages.

According to Apigee, 56% of decision-makers see APIs as assets that help organizations build better digital experiences and products. Additionally, according to Gartner, it is expected that over 80% of companies will use APIs as a strategy for both internal and external processes by 2026.

3- Machine Customers

Machine customers are classified as non-human actors capable of conducting transactions and negotiations autonomously. These technologies can integrate automated purchasing systems, trading algorithms, and even advanced chatbots that can interact with companies and make purchases on behalf of physical customers.

By 2028, there will be 15 billion connected products with the potential to behave like customers, according to Gartner.

4- AI-Augmented Development

AI-augmented development is a trend that includes the automation of programming tasks, bug identification, and even code generation to improve developers’ performance and increase productivity.

AI-based tools will also enable these professionals to focus their efforts on high-value-added tasks, as they will no longer need to focus on manual and repetitive tasks.

5- Platform Engineering

Platform engineering refers to the creation of self-service internal development environments. These platforms offer teams tools and resources to accelerate solution creation, which will help increase productivity, streamline the development cycle, and enable agile delivery of new products and services.

6- Augmented Connected Workforce

Augmented connected workforce combines technologies such as AI and analytics to develop human skills and support employees’ experience, well-being, and productivity.

According to Gartner, 25% of CIOs will use this technology trend to reduce competency acquisition time in the corporate environment by 2027.

7- AI Trust, Risk, and Security Management (AI TRiSM)

With the proliferation of Artificial Intelligence, companies must adopt strategies to ensure that their AI solutions are reliable, secure, and ethical, and that their behavior does not generate negative effects.

These strategies involve:

  • Creating rigorous AI usage policies;
  • Monitoring AI solutions;
  • Implementing advanced cybersecurity measures to protect intelligent systems.

8- Continuous Threat Exposure Management (CTEM)

This technology trend involves continuous assessment of threat exposure, identifying vulnerabilities and areas of risk to which physical and digital assets are exposed.

The goal with this practice is to develop and implement proactive measures to mitigate possible attacks and, through a continuous approach, strengthen the security and protection of critical company assets.

9- Democratized Generative AI

Generative Artificial Intelligence, or GenAI, is a subset of Artificial Intelligence capable of creating, generating, or producing content such as text, images, or even code automatically.

It is trained from large datasets to understand and replicate information, processing more complex patterns than Machine Learning.

This capability will benefit companies in numerous ways, starting with:

  • Democratizing knowledge, as GenAI-based applications can make information more accessible;
  • Automating content creation, as a generative model can take what it has learned from the examples shown to it and create something from scratch, entirely new.

10- Cloud Platforms

Cloud Platforms represent a significant advancement in a company’s ability to meet the specific needs of its business.

They combine Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) services into a single offering, allowing companies to customize environments and choose resources based on their preferences.

According to Gartner, over 70% of companies will use cloud platforms by 2027 to accelerate their business initiatives.

11- Sustainable Technology

Sustainable technologies focus on reducing environmental impact, promoting more environmentally friendly business practices aligned with ESG (Environmental, Social, and Governance) principles.

The use of Artificial Intelligence, Cloud Computing, Internet of Things, and other energy-intensive solutions has opened companies’ eyes to the importance of optimizing energy efficiency. Additionally, new technologies are being applied to monitor and improve environmental performance in the corporate environment.

After learning about all the technology trends, which one do you plan to apply in your business in 2024? Engineering has a culture entirely focused on Digital Transformation.

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